I think the big problem with ESG is that it is a three letter acronym. It's a piece of jargon and awkward to write about and explain. So naturally, it's easy to pick on. All you have to do is rebrand and change the language and you blunt the political backlash. For instance, if investors want sustainable, give them that. Or if the want built to last, then give them that.
It's a valid point, but when we did social listening on Reddit back in 2019, retail investors did actually prefer ESG to other terms. I don't have a dog in this race though, it's not like "net-zero" is any better. Net of what? How is one counting? It's just a fudgy term, at least in my opinion, so it's not like one is better than the other. But the industry likes to speak in shorthand, and the demand for climate-oriented products is still there, so I reckon that's going to be the next go-to term.
I think the big problem with ESG is that it is a three letter acronym. It's a piece of jargon and awkward to write about and explain. So naturally, it's easy to pick on. All you have to do is rebrand and change the language and you blunt the political backlash. For instance, if investors want sustainable, give them that. Or if the want built to last, then give them that.
It's a valid point, but when we did social listening on Reddit back in 2019, retail investors did actually prefer ESG to other terms. I don't have a dog in this race though, it's not like "net-zero" is any better. Net of what? How is one counting? It's just a fudgy term, at least in my opinion, so it's not like one is better than the other. But the industry likes to speak in shorthand, and the demand for climate-oriented products is still there, so I reckon that's going to be the next go-to term.